Why We're Rebranding: Introducing Our New Brand Identity

Updated: Aug 2

Say 'hello' to our new look.


You may have heard the news about the upcoming changes we’re making to TopBroker CRM.


Over the past several months, we have focused on significantly enhancing our platform.


This is only Phase 1 of what’s to come!


Here's our rebrand story.



Why We Decided to Change Our Look


Today we are going to share with you why we chose to update our visual identity and what these changes mean for TopBroker CRM moving forward.


Since our launch in 2010, TopBroker CRM has rapidly grown into a leading CRM platform for Health and Life insurance agents across the country.


Our vision was to create the kind of CRM platform that provided a more efficient and improved workflow as well as to develop a technology that offers unique solutions for insurance agents and agencies alike.


The vision we put in place hasn’t changed but over time a brand can become dated. That’s why you see companies like Apple, Google, and Starbucks transform their look throughout the years.


With our new and improved look, we hope to more accurately communicate who we are as a company. You will see that we rebranded TopBroker CRM to be modern, sleek, and approachable. This closely aligns with our commitment to innovate and evolve as a company for years to come.


A rebrand is no simple task. It takes a lot of time and consideration to execute, so we hope that you enjoy it as much as we do!




Logo Comparison


The Rebrand Rollout


We're beyond excited to finally be able to share our new logo and visual identity with you! Within the next six months, we will have more exciting news to share about Phase 2 of the enhancements and features that we are introducing to TopBroker CRM.


But until then, stay tuned and check back here for updates.


Thank you for being a part of Team TopBroker CRM!


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