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Why Email Marketing Integrations are Essential for the Modern Business

It is well known in this industry that having a solid communication strategy can significantly improve your business’s success. One of the most popular ways a business communicates is through email messaging. This can be time-consuming without the proper systems in place. That’s where a CRM comes in.

A CRM with email marketing integrations takes relationship management a step further by creating a more effective, personalized way to communicate with your clients based on their stage in the sales funnel.

What is email marketing? Email marketing is a powerful tool that uses personalized emails to educate and inform your prospect or client about your products/services. It can help by integrating it into your marketing automation efforts.

What is marketing automation? Marketing automation for email marketing is an email or series of emails that are sent following a specific action. It’s can be an effective way of sending the right message at the right time.

Ways a TopBroker CRM works to optimize email marketing:

  1. Stores lead information and tracks lead history. Keep track of every interaction you have with your clients, so you always know where they are in the sales funnel. This includes sales history, contact information, demographics, and email and text communications.

  2. Automates and streamlines your workflow. Send automated email messages based on specific actions, such as scheduled appointments or follow-up calls. You can also create personalized email blasts for specific audiences based on lead criteria saved in the CRM.

  3. Creates consistent communications. Provide a consistent experience by creating custom email templates you can easily send in seconds.

Bottom line: The better you communicate, the more effective you are in business.


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